personal-loan

Avant

Prosper

LendingClub

Upstart

Happy Money

Best Egg

LightStream

Upgrade

SoFi

OneMain Financial

Universal Credit

Reach Financial

Zable

BHG Financial

Splash Financial

LendingUSA

Citibank

Masked UI Test

Variant 0: Baseline where a user sees all the questions with no masking

Variant 1: Variant where a user sees upcoming questions as “masked”

PL Trust Experiment v1

ADR Mobile TrustPilot

PL Tips

SMS verification A/B test

Purchase pq from breakout test

Variation 1: “purchase question breakout form”

IS Full Form Additional Context

 SLR Plaid vs Payitoff Data Dance Off

Intent Question

LIHP Redesign

PSL Mini Peak PQRR experiment

Suppress OneMain

Retention Holdout Group

Move Zip question to landing page

Real Estate Agent value props

Promote Add Cosigner on Refi Dashboard

PL Prequal Consent

V1: Scrollable Consent Form - must scroll to bottom to proceed

ID Verification Page

TrendingLenders

PSL Dual CTA Apply Direct Test

[PL] Extend AmOne Experience to All High Abandonment Users

Purchase prequal question breakout flow with sign up at the end

Sorting Dashboard

Variant PQRR dashboard sorted by lowest rate

PL Enhanced Loan Purpose Page

ADR Propensity Model

PL SEO 3rd value prop

Ping-Post Return User Login

[PL] Refreshed ADR TIle

Mobile Dashboard Experiment

Purchase outbound calling experiment 

Mortgage Refi LP Rates

SLR Landing page Headline Experiment

AI FAQ Bot

Home Purchase LP Rates

SLR Full form improvements 2022

V1: Identification and loan details improvements

PAA Agent Test (Tile)

baseline - current splash screen experience

show splash screen and agent match on the PAA dashboard

Multi Lender Submit

PL SEO CTA Copy

[PL] Alternate partner PQNO waterfall

InSchool Peak Banner Landing Pages 

PL Talkdesk Prequal Experiment

Additional lender info testing SLR

Mortgage Purchase LP test by device type (Desktop)

Responsive Login Page

Home dashboard Cogfin

SLR Real Time Firm Offer

[LTV] Debt tracker banners

Purchase account creation test

Baseline: “account creation at start”

Variation 1: “account creation at the end”

Preferred Lender v2

PSL Dashboard Filters

Baseline - no walkthrough or filter changes

Variation 1 - Multiselect walkthrough and dashboard filters

Variation 2 - Updated walkthrough and filters with no smart filter

Peak inschool preferred lender experience with apply direct

Show preferred lender and apply direct on role page

My Money Plan banner on the hub

LIHP - Financial Tools

Plaid Estimated Savings

Social Proof SSN

Refi Plaid Prequal V2

Mini peak inschool preferred lender experience

Free Credit Score and cross sell widget

V0 Baseline: Don't show FCS or cross sell

V1: Show the FCS sign-up CTA and cross sell

LTV value props on PL account creation

[PL] Easy Login

Instapages vs Credible Personal Loans LP

Mortgage Refi Prepaids & Escrows

[LTV] Money Plan banner on homepage

Blog Bot V1

PL User Generated Reviews

Next Best Product cross sell module

Next Best Product in Recommendations tab (click)

PL Fast Funding Badge

VPA Feature toggle

Mortgage Sticky Banner

PL Exit Modal

Paid SEM Design Q3

PQ Form

PL Trust Experiment v2

Estimated savings (REFI-5434)

Paid SEM LP - CTA Experiment

Prefill design updates

Baseline "import data" prefill experience

Prefill highlighting housing/income and not skipping questions

Refi Best Rate Guarantee / Form Complete Incentives

Magic Link Fake Feature

PSL - Improve Cosigner Invite and Conversion Rate (SL-3636)

IS Prequal Consent

V1 Scrollable Consent Form - must scroll to bottom to proceed

SLR Remove Welcome Screen Full Form

Purchase property stage simplify

ADR Enhanced Copy Q1 2024

New LIHP

Loan Approval Odds v2

User consent management tool

SLR Lender Details Rate Table

PL Preset Loan Amounts

Fixed vs Variable Filtering - SLR

[PL] Prefill Experiment v3

Estimated Savings

Remove finalize loan A/B test

V1: Users don't see the finalize loan page

PL Offer Rank Dashboard - Increase Close Rate Weight

SLR hero landing page A/B test 2022

OB calling + SMS 

SLR Lender first

PL Lender First

Requested Loan Amount ML Model

[LTV] cross sell 2.0 for abandoned PL users

Enhanced ADR Copy

How much do you want to borrow?